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Butterfly Effect And Internet Marketing

In Ray Bradbury's short story "A Sound of Thunder", a group of people
travel millions of years into the past to hunt dinosaurs. One of them
accidentally steps on and kills a butterfly, which dramatically alters
the future.

This idea was also taken up in a movie called "The Butterfly Effect",
starring Aston Kutcher, about a young man who managed to travel to
his past and, by altering earlier events, changed outcomes in his
future, including some that were unforeseen.

The butterfly effect has its roots in chaos theory, where a small
event can have a ripple effect and bring about possible dramatic
changes - the fluttering of a butterfly's wings possibly forestalling
a monsoon that would have devestated an island.

Successful internet marketing is the result of many such "trivial"
events at work.

But which ones will prove to be significant and how do we sustain,
and even build, the momentum which is generated?

One proven technique is known a viral marketing, which adopts a strategy
that encourages many people to pass on a marketing message to others.
It makes use of multiplication to "explode" the distribution of the
message by willing participants.

Hotmail used this method to get established. When the two founders set up
their free email system, all the messages that were sent by subscribers
had a text message at the bottom which identified Hotmail as the origin.
People would send emails to their friends, who would be tempted to
set up hotmail accounts and send emails to their friends...

Within 24 months, Hotmail had 22 million subscribers, eventually selling
out to Microsoft for about $400 million.

The viral marketing method is:

a. Cheap. Most approaches take just a little time to set up and then
others promote your business for you.



b. It has the potential to reach a large audience by geometrical
progression, limited only by the enthusiasm of the participants.



c. It can be effectively combined with other forms of promotion.



d. It's also possible to sell other products than the one you
originally targeted. For instance, if you are selling garden
products, those interested in flowers could also be interested in
a catalogue that contains material on lawns, trees, landscaping,
garden tools, etc.



e. A viral product is fairly easy to create. It includes ebooks,
articles, branded software, audio and videos, free reports,
or even the first three chapters of your ebook.



f. A quality product that users are willing to pass on to others is
accompanied by an implied recommendation. They are effectively
building your reputation.



Special Considerations:



1. Whatever the product is that you use, it should be of significant
value and free - or of very low cost in relation to its perceived
value. But usually it is free and easy to pass on.



2. Make it easy for people to pass on by using buttons, active links,
tell-a-friend windows, etc. Many products also combine very well
with an affiliate program when the affiliate receives some extra
benefit from promoting the viral message. For instance, by being
able to brand an ebook the affiliate gains credit when a reader
buys through a branded link.



3. Buttons and links are not interchangeable. Many email facilities
do not handle HTML well, especially those that are web-based. Codes
can be easily corrupted. Use active links in emails and save buttons
for web pages.



4. Be sure your message includes a clear call to action. There should
be no doubt about what you intend recipients to do.



5. The INCENTIVE should be clear to those you want to act.



6. Offer clear instructions so that recipients know HOW to act.



7. The action you require should be simple and obvious. Don't complicate
it or confuse the reader, such as by adding numerous links.



Viral Marketing is but one of many techniques that together have a
cumulative effect in attracting customers and subscribers to your
business - in attracting targeted visitors to your website. Momentum
is gained by aiming every element of the overall strategy at developing
the relationship with your visitors. The momentum builds as it succeeds
in identifying YOU as one of the white hats - someone who can be
trusted to provide value and a solution.

Design your strategy in such a way that there is a positive flow-on
effect into the future rather than one which diminishes after the
initial zeal and enthusiasm which launched your product.

Focus on delivering benefits to your visitors and making it easy
for them to collect. And don't step on the butterflies.

About the Author

Copyright, Ivan Kelly.



Ivan Kelly managed a Direct Mail business with extensive

mailing lists for ten years and has designed and promoted

many websites. He also provides quality free courses

on a variety of internet marketing subjects. A list of these

free courses is available at:

http://www.WebStartAdvisor.com/info.html

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Another Great high yield money market account Article
Getting Serious About Network Marketing

Network marketing is a business model that has very similar characteristics to franchising. However the advantage that it has over traditional franchising includes a low cost of entry and high potential revenue possibilities.

What types of people are attracted to a network marketing opportunity? Generally the types of people who are attracted to network marketing are unhappy in their careers and have generally not received the levels of success that they expected. They look upon working as being hard and involving long hours. They are also unhappy with their income and what the future holds for them. They have little or no experience of owning their own business and would not have the capital to invest in starting up and running their own business. Often they have no direct experience of sales or of business development.

Therefore when they start up their network marketing career the often make a series of errors. They attempt to use social settings to sell their products and while doing that try to oversell. Often they are inaccurate in their statements. This results in an air of desperation and lack of trust. The focus is purely on acquiring new customers instead of developing and maintaining existing ones.

Making a move towards network marketing should be viewed as if you are just as starting up your own small business. Therefore you must be prepared to develop expertise in all aspects of running a small business. A serious commitment is needed with regards to educating yourself on sales and marketing techniques, networking skills, financial planning, time management etc.

The processes should also be in place to run your business. Your home office, your communication channels, how you market yourself, your selling techniques, how you control your finances, etc., will all add up to how successful you will be. As you are working for yourself you will need to develop the motivational skills and determination to succeed. This can be helped by participating in a network or community.

Once these business skills are in place then you will be viewed as an expert in your field. This will help to build your reputation and levels of trust. People will view you as a serious business owner with a developing reputation for quality. And within the business world a good reputation develops trust, confidence and repurchase.

About the Author

Brent Payne and Shane Krider are the co-founders of Liberty League International. Their mission is to assist customers and associates to enjoy a more fulfilling life experienced through a well balanced environment of supportive community, education, and opportunity. Their website is http://www.libertyleague.com Find out more about their community at Beyond Freedom Community http://www.beyondfreedom.com.

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Another Great financial markets Article
Internet Marketing Basics


Internet Marketing Basics

 by: Himanshu

Almost all of the articles on Internet marketing lacks coverage on all the basics and all the avenues of Internet marketing because there is just too much information to cover in a few words. Here I am going for an attempt which will be an overview, not an in depth affair.

Here I would cover four basic marketing subjects:

• Market Research

• Search Engines

• E-zine Advertising

• Email Marketing

Market Research This is the most basic part of any marketing campaign. This involves how much you are going to invest in the campaigns and where you are going to invest. Investing the right money at right place is the key. If you dont know your target market and how to reach them; if you dont know the value of the message youre attempting to convey; if you dont know the answer to all the pertinent questionsyour advertising and the whole project will fail.

The most basic step in researching your market is to first have a target. There should be a clear picture in your mind about the target audience and you should treat them as your potential customers. This means you know who youre aiming for (their likes, dislikes, general age group, income, business type, etc.) and have a general idea how to hit them. Sample target markets would include:

This includes the segregation based on

• Age group

• Qualification

• Per capita income

• Spending capacity

• Geographical location

• Business class

• Technocrats

Once you know who your target is the more information the better youre ready to get into the nitty-gritty of market research. There are five basic ideas in market research: Primary, Secondary, Combined (all types of research) and Qualitative and Quantitative (ways of gathering the information). A quick definition of each:

Primary research is research conducted by the primary user of the information. Secondary research is gathered elsewhere and used by you (purchased, leased, etc.). Most small businesses conduct both of these types of market research customer surveys for primary information and by researching free or paying fees for secondary information. This is called Combined research.

Qualitative research is usually exploratory and has a direction or goal. It generally aims at specific issues in the subject matter and gives you a better idea in which direction you should proceed. This type of research is loose and is geared more towards finding a market or narrowing your market than it is towards getting specific information on that market and where your product fits within it.

Quantitative is much more rigid than qualitative marketing. This research gets much more accurate statistical results and information and is best used when your target market is already narrowed and you wish to find ways to reach or explore that market as well as find specific information on your product as it relates to that market.

Generally businesses conduct qualitative research during the exploratory research and development phase of their product to see if it is viable on the market and what they need in order to reach their market more fully with the product (colors, shapes, uses, etc.). Once the item is ready to hit the streets, qualitative research is used to fine-tune the market niche and begin offering the product for sale.

Conducting your own market research is time-consuming, but is very well worth it if you have a need for information or if you are spending any considerable amount of money on your marketing for specific products or services.

Search Engine Marketing

This has, for a long time now, been a hot phrase in online marketing circles. Im not sure why, since while it is generally an important part of a presence online, it is not the end-all-be-all of marketing on the Internet. Search engines have become one of the most expensive forms of advertising on the Web, but have also become one of the most effective. Great search engine marketing (read: placement, strategy, etc.) is done by professionals and takes a lot of time to do correctly. There are two types of search engines to market towards: search engines/directories and pay-per-click (PPC) engines.

Search directories (Yahoo! ) and engines (Google) require a lot of patience to market effectively. Even if you are paying for your listing, it can take weeks to appear on their site. Further, your positioning on their site can change regularly as their indexes change or they change the rules of ranking on searches. On top of all of that you have paid advertisements and paid listings (see PPC below) that can usurp your position or push you further down in the results.

Pay-per-click (PPC) engines are much easier to use, but also more expensive. A campaign on Overture, for example, can total hundreds of dollars in a single day. These engines, however, can usually get you a higher listing on a regular search engine (such as Yahoo!) much faster and with steadier results. Google Adwords is one more example in this category. This approach should be taken when the site is a new site, there is no brand name associated with the website. this gives instant traffic to any website and which in turn increases popularity of the site among the affiliates who are in constant search for the god affiliate program websites.

Whichever course you take (I would recommend both if youre serious about search engine marketing), be prepared to spend a lot of time and a goodly amount of money in your endeavor. A listing at Yahoo!, for example, is $300/year and the average per-click cost on Overture is about $0.75.

E-Zine Advertising

In my experience, this is by far the most effective form of advertising at very low cost online. That said, be leery of offers to get your ad in 50 email newsletters for only $25. I doubt youll see one response for your $25 since most of the readers of these e-zines are probably other people who paid for advertising as well.

If you have researched your market well then you know the general wants and desires of your targets. Using that information, you can find the online newsletters (email or web-based) that these people would be interested in. Chances are that publication takes advertising. There are three basic types of advertising to a newsletter list: solo ads, top-line ads, and classified ads.

Solo ads are sent to the entire (or a part of, depending on the options given) newsletter list these ads contain ONLY your advertisement or perhaps your ad plus an article to get the reader interested in looking. These are the most effective type of advertising through most newsletters, but are also the most expensive. Expect to pay $20 or more per 1,000 impressions in a good publication.

Top-line ads are just that: ads that appear at the very top of a newsletter or at the top of an article in the newsletter. These are also highly effective and are fairly cost-efficient at about half the price of a solo advert.

Classified ads are the most useless of the three options given. Theyre usually very cheap, but almost always appear at the bottom of the newsletter and are generally bypassed by the readers who rarely read that far into the publication. These are cheap, though ($5/issue is not uncommon) and can be effective when combined with one of the other two options to spread your advertising over several issues.

Email Marketing

Marketing online using email is a touchy affair and can easily lead to many problems. Despite this, it is by far the most effective form of advertising online bar none. An email advertisement to a targeted and strong list of people can generate responses of close to 1/3 (1 response for every 3 targets). Thats phenomenal in ANY form of advertising.

There are three types of email marketing: SPAM/UCE, opt-in, and newsletter marketing.

SPAM/UCE (Unsolicited Commercial Email) is something that everyone, whether savvy online or not, has heard of. The word SPAM has risen from questionable meat in a can to plague of the Internet in the past three or four years. Despite its bad name and any personal feelings I may have about it SPAM is a very effective form of email advertising. If it werent, it wouldnt exist. Doing it correctly, however, is expensive and requires much thought using it even just once can affect your business for better or worse for the duration of your time online.

Opt-In email advertising is extremely effective and carries very little of the weight of SPAM marketing. The idea is pretty basic: you create a list of email addresses and send marketing messages to them occasionally. The hard part is getting those names to start with. Usually other forms of advertising get your website going and this type propels it forward.

Newsletter marketing is similar to opt-in marketing, but includes useful information such as articles or insights. In fact, youre probably reading this article through a newsletter that is being used to market a business of some type or another. Newsletters can be time-consuming, but are well worth the effort. Some newsletter publishers supplement their income by running advertisements in their publications (see newsletter marketing above).

Of these three types of marketing, I have had the most success with newsletter marketing followed closely by opt-in advertising. That said, be VERY wary of email lists for purchase or hire that claim to be opt-in. Generally, these are NOT what they appear to be and you will receive several complaints of SPAMming if you use them. Building a list of names and emails for opt-in or newsletter publication is difficult, but very much worth the trouble for the payoffs in the long run. I have run my own newsletter for over a year now and receive more comments, input, and business through that than I do any other venue excepting word-of-mouth. If done right, a proper newsletter or opt-in list can greatly increase your success online. If you feel you dont have the time or skill to publish your own newsletter, there are those who will do it for you (including myself!).

Conclusion

Advertising online is a very time-consuming affair, but essential to your success. If you dont advertise, your business will fail. There are no exceptions to this rule. Some form of advertising takes place for every business type without exception. Marketing requires thought, time, and effort to succeed but as an essential part of your business, its directly related to your rewards at the end of the day!

About The Author Himanshu http://www.geocities.com/singhhimanshu/ singhhimanshu@cheerful.com

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NASCAR Driven to Win - Season 1

NASCAR Driven to Win - Season 1
Get behind the wheel of the world's fastest cars with 13 of today's hottest young drivers. BIOGRAPHY , NASCAR, and NASCAR Images join forces to bring you NASCAR: DRIVEN TO WIN, a fast-paced, adrenaline-fueled look at the road to victory--both on and off the track.

Customer Review: Useful Information

When I ordered this DVD, I had no clear idea of who was profiled since there was no list on the description page. Here is a list of episodes for season 1.



On Disc 1:

Kasey Kahne

Kyle Busch (there is also brief mention of his brother Kurt, but the main focus is Kyle)

Erin Crocker

Carl Edwards

Steven Wallace (with brief mention of his dad, Rusty)

Greg Biffle

Martin Truex Jr. (with brief mention of Dale Earnhardt Jr.)



On Disc 2:

Brian Vickers

Casey Mears

Richard Childress Racing (primary focus is Clint Bowyer, but Kevin Harvick is also mentioned)

Jamie McMurray

David Stremme/Reed Sorenson (Chip Ganasi Racing rookies)

Joe Gibbs diversity program (specifically Marc Davis, Chris Bristol & Aric Almirola)



Brandon Dean is mentioned in the product description purely because he is the "rookie driver" in the show opening. He is not an actual NASCAR driver.



Hope this is helpful. I know it is information I would have wanted when I was considering buying this DVD.



Does anyone know if there is a second season in the works?

Customer Review: Very Cool

I ordered this DVD set just for Kasey Kahne but enjoyed all of the episodes included. It was amazing to learn how deeply rooted in racing some of the drivers are. I truly enjoyed the entire set and would highly recommend it.



Mandee