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Why every articles-marketing campaign must build an opt-in email list

I will be totally honest and admit that I started building up an opt-in email list with my first few articles almost by accident.

I will be totally honest and admit that I started building up an opt-in email list with my first few articles almost by accident.

After the wonderful results I was getting receiving a regular flow of clients from doing what I enjoyed most - writing - I did not see any need for an opt-in email list. Especially in this day and age when most ISP filters will regularly block out most unfamiliar incoming email including email that you want, let alone advertising material from an opt-in list somebody has signed up for in a moment of excitement.

Then for some strange reason, one day, my regular stream of new clients suddenly slowed down to a trickle and then completely dried up. (it happens all the time on the net, especially if you do not have a high enough number of articles posted, but then almost as suddenly picks up again).

Since I had nothing else to do, I went to my auto responder and sent a short email to my small list of opt-in email addresses. I didn't expect much, expecting only bounces and undeliverable mail notifications. Which I inevitably got a few hours later.

But I was amazed because it was not the only thing I got for my efforts. Okay apart from the bounces (they were so many) there were one or two people who asked to be removed from my list as a result of this sudden activity. But there were a number of positive emails, some of which resulted in new business. BINGO, I had discovered something new and valuable.

Actually you should make sure that you use your opt-in list for regular emails and marketing activity, but that is the topic of another article, maybe the next one.

Online businesses have a lot in common with the old bricks and mortar enterprises that we have known for a longer time. In fact a good strategy for understanding how to succeed online is to figure out the online equivalent of an offline tip that guarantees success.

One of these bricks and mortar truths that applies online is the fact that the difference between a new struggling business and an older more prosperous one is simply the database of clients and prospects. In most cases, unless the products have been totally rejected by customers, the larger this data base, the more successful the business is. And also the faster a business can build up this list of prospects and customers, the quicker it will grow and reach success.

This database of clients is of course known as an opt-in email list online and the same offline truths apply.

When doing an articles marketing campaign it is absolutely crucial that your strategy includes a way of building up your very own opt-in email list, using the resource box at the bottom of your articles.

There are various ways of doing this. The most effective is to offer valuable information via email. Something related to what attracts readers the most to your articles that will force some of your readers to write for more information. Store this information in a auto responder (there are quite a number of free ones online) and your list will grow steadily without too much input and work from you. Initially it will grow slowly but as you build up your number of articles posted online, it will start to grow at a faster rate, reflecting the growth of your online business.

ABOUT THE AUTHOR

Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Visit his blog which is loaded with free tips and secrets at www.big-online-story.blogspot.com

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Heirloom Cherry Magazine Cabinet Table - Powell Furniture - 844

The perfect table beside your recliner, sofa, armchair, or bed.

844 Features: Finely crafted with rich "Heirloom Cherry" finish Pullout shelf puts beverages and snacks at your fingertips Door swings out to reveal a large storage cabinet Hidden brass plated rack provides convenient storage for magazines and books Some assembly required Finish:
Heirloom Cherry

Dimensions:
22" x 14" x 20 1/4" tall

Price: 91.02

Counter Bar Stool - Lincoln Swivel Counter Stool - 4336-827

Finish:
Black Gold

Dimensions:
18"(W) x 18"(D) x 26"(H)

Price: 99.37

Chelsea Twin Size Metal Headboard - 1035

A traditionally designed sleigh bed featuring classic turn-of-the-century styling featuring a soft antique brass finish.

Finish:
Classic Brass

Dimensions:
51.5"(H)

Price: 132.78

Accent Furniture - Masterpiece Secretary Desk - Powell Furniture - 495-950

Elegant, stately, regal; all these adjectives perfectly describe this Bombe secretary desk.

495-950 Features: 4 Drawers, drop lid With the lid down you have space enough for a laptop and access to 6 small drawers inside Fully Assembled Finish:
Faux Burnished Dark Pecan Grain with Light Gold/Silver tipping

Dimensions:
35"(W) x 20"(D) x 42"(H)

Price: 620.08

Midtown Rectangular Dining Table - 4324-814-16

With warm dark cherry back accent set against a black finish, the Midtown dining is striking and elegant. The rectangular dining table has a glass tabletop to reveal the sleek design of the table base. The Midtown dining is the height of modern style.

Finish:
Black / Dark Cherry

Dimensions:
55"(W) x 38"(D) x 30"(H)

Price: 219.00

online stock market Items For Viewing
Londons Times Funny Medicine Cartoons - Proctology Marketing - T-Shirts

Londons Times Funny Medicine Cartoons - Proctology Marketing - T-Shirts
Proctology Marketing T-Shirt is commercial quality high resolution heat transfers garment. 5.6-ounce, 50-50 cotton-poly; taped shoulder to shoulder, coverseamed ribbed collar, double-needle sleeve and bottom hem. Todler and infant t-shirts are 4.1-ounce. 100% ring spun combed cotton. Our image transfer produces professional matte finish with Premium Quality and Superior image resolution. Colors do not bleed and the image is sharp and crisp. Washing Instructions: 1. Turn Garment inside-out and machine wash in cold water. 2. Do not use Bleach or Fabric Softener. 3. Detergents with bleach additives are not recommended. 4. Tumble Dry on Warm. 5. Do not Iron. Do not Dry clean.

Sony DVP-NC85H/B HDMI/CD Progressive Scan 5-Disc DVD Changer Black

Sony DVP-NC85H/B HDMI/CD Progressive Scan 5-Disc DVD Changer Black
The DVP-NC85H five-disc DVD player offers 720p/1080i upscaling through an HDMI connection (High Definition Multi Media Interface). HDMI allows the transfer of uncompressed digital audio and video signals to other HDMI equipped components, providing an uncompromised picture. It also features Precision Cinema Progressive technology, which delivers accurate and vivid images to the television. Unlike other DVD players that detect image changes at the Scan line level-Sony's Precision Cinema Progressive (PCP) system detects them at the Pixel level. This results in images closer to the original source data, because separate, optimized algorithms are used to handle the differing Pixel behavior. Precision Drive III mechanism is also included, which helps maximize the performance of DVD collections by reading data even on some physically "warped" discs. Other benefits include a 12bit/108MHz video DAC (digital to analog converter), and 24 bit/192KHz audio, providing high-quality video and audio processing for vivid images and crystal clear sound.

Customer Review: Worked OK until the tray LOCKED

This was my 4th Sony 5 disk player. If worked fine until I got LOCKED and the tray would not eject. Nothing on the Sony web site or suggested solutions from other sites would unlock the tray. My 10 year old Sony electronics still work fine but everything of theirs I have purchased recently has become worthless within months.

Customer Review: Great Choice - Excellent Value

PRO's: This product is priced right for such an exceptional product. I have had this five-disk, multi-format DVD player hooked-up and in use for just over a month now and it has performed beautifully, daily! DVD's that had not played or showed digital degradation in other single-disk players in the home had flawless playback regardless of professional or home authoring. The continuous play disk exchange has been especially helpful for movies and music alike and the slow & fast play options (video & audio) have been helpful and fun to use. The installation and setup was straight forward while using the on-screen menus and took less than 15 minutes from box to first disk play (possibly shorter but was having fun with the different settings). The screen saver & auto-shut off features have been ideal for my household, although certain types of DVD menus prevent the unit from turning off under this auto feature. Resume Play has memory for all loaded disks and the Zoom is the clearest I have seen. So far every feature works very well.

CON's: If you are interested in utilizing the shuffle feature for multiple disks, expect an overly long pause between media files - I would suggest burning CD's pre-mixed with desired audio or picture files and playing a single disk rather than wait for the disk exchange lag time. Also, if the disk is not seated well initially, I have noticed some vibration (when near the machine) which disappears once the DVD is played or if the tray is ejected and re-closed.

OVERALL: I am very happy with this player and would recommend it highly to anyone looking for a quality multi-disk DVD player. I do not have a 1080p TV so the fact that the upscaling only goes to 1080i is not a factor for me, and I am not concerned with counting skin pores anyway. This continues to be a great investment and I am glad I trusted Sony to once again provide such exceptional home entertainment equipment.

PSP PlayGear Mod Headphones

PSP PlayGear Mod Headphones
The PlayGear Mod Headphones were optimized for you to hear more of your favorite games, music and movies on the PSP screen. The special behind-the-head design and detachable comfort rings keep them in place securely.

Customer Review: Really great sound! but...

I got this item and I thought: "it's really cool and a great sound!" but just three month and now it's broken... don't buy it :(

Only 2 Stars

Customer Review: Great Headphones Great Price

I have tried dozens of headphones for my IPod and these are by far the best. The sound is clear and crisp and they beat headphones costing $100 for comfort.

Prefontaine

Prefontaine
Inspirational and entertaining, PREFONTAINE is another acclaimed success from the makers of HOOP DREAMS. It's the true-life story of legendary track star Steve Prefontaine, the exciting and sometimes controversial "James Dean of Track," whose spirit captured the heart of the nation! Cocky, charismatic, and tough, "Pre" was a running rebel who defied rules, pushed limits ... and smashed records ... in an incredible against-all-odds quest for Olympic gold! Now a major motion picture, the triumphs and heartbreaks of this unforgettable champion will have you riveted from beginning to end!

Customer Review: Very entertaining

Enjoyed this film very much. I suggest watching Without Limits and Fire on the Track: The Story of America's Greatest Running Legend.

Customer Review: Run with me!

Sgt. Hartman and Al Bundy in the same movie, this movie takes the gold. Too bad Pre didn't.

Business Forms

Business Forms
More than 200 of the most vital business forms you can use to improve your business.

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