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Web & Search Engine Facts You Need to Know to Win the Marketing Game
To achieve any goal, you first need to know everything there is to know about your goal and its influencing environment. That way you can formulate a plan of attack that will work, and avoid time-wasting activities that will not. This applies to everything: running a business, waging a war, winning a race, and of course, marketing your web site. Information is power.
Here, we will focus on some interesting facts on search engines and the Web. We shall see how we can use these facts to promote our sites through the search engines more effectively. Of course, there are many more ways you can market your web site, but the most effective both in results and in costs is getting included in the search engines and getting a good rank in searches for your products or services. That's because getting listed in a search engine is free, but if you are placed well, the traffic from an engine is literally what will feed you. Search engines are the most popular tools that web users use to find new information on the Net.
- General Facts
Forrester Research estimates that there are 500 to 600 million pages on the Internet. That number is growing fast. However, the largest search engine, AltaVista, only has about 150 million pages indexed (about 27% of the whole Web), with Excite and Lycos at only about 50 million indexed (about 10% of the whole Web)! From September 1996 until September 1997, none of the search engines increased size significantly, despite the fact that the web continued to grow! To a webmaster, these are shocking statistics! The two main reasons why relatively few pages are indexed are (1) the Web is growing faster than the engines can keep up with, and (2) many webmasters do not know how to design and submit their pages correctly. Getting and staying indexed well in a search engine needs a little more work than most people assume it does. You need a four-step approach.
The first thing you need to do is make sure that all your web pages can be reached from your home page within three clicks. Most engines will only crawl to three levels deep when indexing your site. Also, make sure all your pages have TITLE tags and META description and keyword tags as most engines now use these. It is also highly advisable to have META category, language, and robot revisit tags, and ALT tags on all your images. Don't just slap these into your pages. Put some thought into them. For example, the text in the TITLE tag for a particular page should start with a word that summarizes the entire page (a keyword). Say you have a page that mostly has information on vacations in Cancun, Mexico. Your TITLE tag should read something like 'Cancun vacations, tours, and travels in Mexico. Packages include diving...' The word 'Cancun' starts the sentence, and the rest of the sentence is made up of keywords that are related to the content of the page. This goes a long way in getting you better rankings. Same thing with the META tag text. If you use frames on your site, make sure you use good NOFRAMES tags since not all major engines support frames. If you don't, your pages simply will not be indexed by those engines. If you use image maps, make sure you have a text links navigation bar somewhere on the same page too as not all major engines support image maps either. Quick note: the TITLE tag text should be only up to 200 characters long, with the first 80 characters being the most important as these are the ones most engines focus on in ranking and results display. Do not simply repeat keywords in the title tag. Make some grammatical sense out of the sentences but ensure that the keywords feature early and are not diluted by too many 'junk' words.
The second thing to do is to submit only your home page and perhaps one other major page and let the engines crawl your site. I will explain this in depth below. The only exception is Infoseek. Infoseek does not crawl so you must submit every page on your site to it manually.
Because the engines are so overwhelmed, you need a third step - you must monitor your submission and re-submit your home page every couple of weeks. The engine may have taken your submission but dropped it later (happens a lot with Excite), gone to your site and found it unavailable at the time, or just not indexed your site due to a technical error on their part. Resubmitting and checking on your submission every two weeks will ensure that you will eventually get in and stay in the index.
You also need to get as many people linking to your site as possible. Visit related sites and ask for a link to your site. There is a trend by the engines to increasingly use link popularity and traffic as an indicator of relevancy. What this means is that the more people link to your page relative to your competitors pages, the more you will rank highly on the engines. Not only will getting many incoming links get you a better rank on the engines, but it will also get you a lot of traffic (following links is the second most popular way people find new sites). Furthermore, on Excite, HotBot, and Lycos, link popularity also determines whether the engine will crawl deep into your site and index more pages or not. Do not ignore this fourth step, no matter how hard it sounds!
For the major engines, do not leave the submission process to automated programs and services. The major search engines are too important and the automated services sometimes do it wrong. You are only submitting the home page and one other major page to Excite, Lycos, AltaVista, Infoseek, Northern Light, and HotBot - that is not much work to do manually every two weeks!
- About Spamdexing
Because the search engines are so overwhelmed, they are coming up with more ways to make their job easier and weed out pages they feel are not worth indexing. One of the new developments is that most engines now insist or highly recommend that you only submit your home page to them and let the engine crawl through your site and index the pages it finds. If you decide to go against this recommendation and submit a whole bunch of pages through the online submission forms, you will risk being tagged as a "spamdexer" (index spammer). There is also an indication that engines like AltaVista give a higher ranking to crawled pages than submitted pages. So for your own interests, you want your pages crawled so that they have a higher score. Other engines like Excite will take the same amount of time to add your pages to their index whether you submit them manually or let it crawl to them from your home page. So not only will you be wasting your time submitting each and every page you have to Excite, but you will risk spamming that engine. Conclusion: submit only your home page and one other major page and let the engines crawl your site. The only exception is Infoseek. Infoseek does not crawl so you must submit every page on your site to it manually. You can make a list of URLs to your pages and email that to Infoseek if you have more than 50 pages you wish to submit (see their submission page for more details).
There are a few other things to watch out for to avoid having your pages excluded from the engines. The following are things that make an engine tag a particular page as spam and therefore not index it. Make sure that none of your pages has any of these.
1. Keyword stuffing. This is the repeated use of a word to increase its frequency on a page. Search engines have the ability to analyze a page and determine whether the frequency is above a "normal" level in proportion to the rest of the words in the document.
2. Invisible text. Some webmasters stuff keywords at the bottom of a page and make their text color the same as that of the page background. This is also detectable by the engines.
3. Tiny text. Same as invisible text but with tiny, illegible text.
4. Page redirects. Some engines, especially Infoseek, do not like pages that take the user to another page without his or her intervention, e.g. using META refresh tags, cgi scripts, Java, JavaScript, or server side techniques. If you use redirection, it should have a delay of about 7 seconds.
5. META tags stuffing. Do not repeat your keywords in the META tags more than 1 to 3 times, and do not use keywords that are unrelated to the content of your site.
6. Do not submit the same page more than once on the same day to the same search engine.
7. Do not submit virtually identical pages, i.e. do not simply duplicate a web page, give the copies different file names, and submit them all. That will be interpreted as an attempt to flood the engine.
Below are several useful facts and tips for each major search engine that you can use to improve your search engine marketing.
- AltaVista (www.altavista.com) Facts
Pages in index in millions: 150
Time it takes to index a submitted page: 1-2 days
Time it takes to index crawled pages (may take longer than indicated): 1 day to 1 month
How to check if your page is on the index: In the search box, type: '+url: yourcompany.com/yourpage.htm'. How to check how many pages link to your site: In the search box, type: 'link:yourcompany.com'. You can narrow your search to a particular directory or page like: 'link:yourcompany.com/ourpage.htm'. To eliminate from the results all the pages within your own domain that link to each other, use the -url command like: 'link:yourcompany.com -url:yourcompany.com'
Supports frame pages: Yes
Supports image maps: Yes
- HotBot (www.hotbot.com) Facts
Pages in index in millions: 110
Time it takes to index a submitted page: 2 days to 2 weeks
Time it takes to index crawled pages (may take longer than indicated): About 2 weeks
How to check if your page is on the index: Select the advanced search options and enter your page's URL. How to check how many pages link to your site: In the search box, type: 'linkdomain:yourcompany.com'. To eliminate from the results all the pages within your own domain that link to each other, use the -domain command like: 'linkdomain:yourcompany.com -domain:yourcompany.com'. These methods get you all the pages linking to your domain. To find the links to only a particular page, enter your URL into the search box, then choose the "links to this URL" option.
Supports frame pages: No
Supports image maps: No
- Infoseek (www.infoseek.com) Facts
Pages in index in millions: 75
Time it takes to index a submitted page: 1 day for pages submitted online, 7 days for email submissions. Time it takes to index crawled pages (may take longer than indicated): Rarely spiders, if it does then 1 - 2 months How to check if your page is on the index: In the search box, type: 'URL: http://www.yourcompany.com/page.htm'. How to check how many pages link to your site: In the search box, type: 'link:yourcompany.com'. You can narrow your search to a particular directory or page like: 'link:yourcompany.com/ourpage.htm'. To eliminate from the results all the pages within your own domain that link to each other, use the -url command like: 'link:yourcompany.com -url:yourcompany.com'
Supports frame pages: No
Supports image maps: Yes
- Excite (www.excite.com) Facts
Pages in index in millions: 55
Time it takes to index a submitted page: About 2 weeks
Time it takes to index crawled pages (may take longer than indicated): Up to 6 weeks
How to check if your page is on the index: In the search box, type in the full URL of the page.
How to check how many pages link to your site: N/A
Supports frame pages: No
Supports image maps: No
- Lycos (www.lycos.com) Facts
Pages in index in millions: 50
Time it takes to index a submitted page: 2-4 weeks
Time it takes to index crawled pages (may take longer than indicated): 2-4 weeks
How to check if your page is on the index: Not available.
How to check how many pages link to your site: N/A
Supports frame pages: No (limited)
Supports image maps: No
- Yahoo! (www.yahoo.com) Facts
Yahoo is the most popular directory on the web. Many people have problems getting their site listed. A rough estimate is that only 1 out of every 10 submissions gets listed, if that. Moreover, it takes an estimated 4 to 15 weeks to be listed for those who actually get listed! Those who got listed had to resubmit their site an estimated 4 times over several weeks or months before getting listed (resubmitting too often is spamming, by the way). One this is for sure - you must get into Yahoo! For some sites, Yahoo actually brings them over 50% of their business. By the way, Yahoo now has an express submission service whereby you pay $199 for a response to your submission within 7 weeks. It doesn't guarantee that you will be listed with them, but at least you get to know within 7 days whether you are in or if not, why. Here is a set of links that you need to visit to learn how to successfully get into Yahoo.
http://help.yahoo.com/help/search/url/
http://howto.yahoo.com/chapters/10/1.html
http://searchenginewatch.com/sereport/9903-yahoo.html
Article by David Gikandi (support@searchpositioning.com), of Search Positioning.com.
A synopsis on market research company .
Rocking Chair for Kids - Musical Rocker - RAB00031
RAB00031 Features: Mini five-note xylophone with wooden mallet attached to arm Whimsical keyboard and sheet music backrest with song:"Watch me Rock and Learn to share
happy noise from my musical chair
I'll tap my feet and play my chimes
it's fun to make music all the time!" Tiles flip back and forth from "Do, Re, Mi" to musical notes Special understamp beneath the seat that the customer can personalize Photo greeting card included so the child can say "THANK YOU" in a memorable way Recommended for ages 3-8 (up to 100 lbs) Finish:
Red and Blue with hand painted details
Dimensions:
Height: 29"
Height of seat: 12 1/2"
Price: 129.95
Backless Bar Stool - Montello Swivel Bar Stool - 4361-831
Sweeping interlocking circles, intricate complimentary castings and elegantly curved legs combine to create a collection with grace, movement and elegance. Finished in a dynamic old steel with distressed brown faux leather seat and cherry wood accents.Finish:
Old Steel
Dimensions:
18"(W) x 18"(D) x 30"(H)
Price: 124.43
Lincoln Park Eastern King Size Metal Headboard - 274-66
Eastern King size only, California King not available.A simple, yet clean, contemporary design that will fit with any bedroom furniture featuring a polished or brushed steel hardware. The finishing process includes five cleaning steps to insure a proper adhesion and a triple electro-plating process to give the rich pewter finish. A hand-applied black antique finish is carefully applied. An electrostatically applied epoxy coating is then applied for lasting wear. Fully-welded construction featuring heavy gauge tubing.
Finish:
Antique Pewter
Dimensions:
48"(H)
Price: 232.99
Corner Table
RH05 Features: Solid wood construction Hand rubbed finish with Antiqued / Distressed black finish and black cherry 2-toned details Easy to assemble Dimensions:23 1/2" x 11 1/2" x 28 3/4"
Price: 89.00
Bar Stool Black - Powell Furniture - 896-432
Hills of Provence Collection Bar Stool reflects the enchanting richness of Mediterranean French Country living. It's a great complement to any pub table.896-432 Features: Hand carved crest rail Carved scalloped apron rails Rich antique black finish with terracotta sand-through highlights Some assembly required using a simple 10-bolt assembly method Finish:
Antique Black over Terra Cotta
Dimensions:
20 3/4"(W) x 18"(D) x 46"(H)
Seat Height: 30"
Price: 149.48
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Abbyy Finereader 8.0 Professional Upgrade
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ABBYY FineReader is the intelligent OCR and document conversion application for professional who demand the highest level of accuracy and layout retention. It converts PDF files scanned and digital camera images into editable and searchable files faster and more accurate than manual typing. FineReader makes it easy to extra and reuse the information from static documents.System Requirements: Intel® Pentium®/Celeron®/ Xeon™ AMD K6/Athlon™/Duron™/ Sempron™ or compatible processor 500 MHz or higher Microsoft® Windows® Server 2003 Windows XP Windows 2000 (language support needed for localized interfaces) 128 MB RAM; 350 MB HDD TWAIN_compatible scanners MFPs All_in_Ones digital cameras (min.: 2 mega_pixel; recommended: 5 mega_pixel or more) Format: WIN ME2000XP Genre: PRODUCTIVITY Rating: RP UPC: 694976010455 Manufacturer No: FRPUW8XB
Customer Review: Better than OmniPagePro15
FineReader takes all of my scanned .pdf images and converts them into readable .pdf documents. It's somewhat less automated than Nuance's OmniPage, but at least I could get it to work out of the box, without contacting tech support (whereas I could never get OP15 to work, even after hours on TS).
Arrows Aluminum for 150lb Crossbow 5 Pack
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Aluminum Arrows for 150lb5 Bolts for the 150 Pound crossbows. These are made of aluminum. These are full size Crossbow bolts (15 inches) You can screw on the broadhead tips.
Best of the Best: 25 Years of Rock
Best of the Best: 25 Years of Rock
This CD celebrates the 25th Anniversary of the legendary King Biscuit Flower Hour Radio Show, a staple of 70's & 80's FM radio. This release features all exclusive tracks by Genesis, Rush, Queen, The Kinks, The Who, Lynyrd Skynyrd, Rush & more. A 1998 King Biscuit Flower Hour Records release.
Customer Review: 'King Biscuit:Best Of The Best,25 Yrs.Of Rock'(King Biscuit)
Does this sixteen track disc bring back memories for you?Showcasing some of the best known songs from bands that were on the weekly FM radio King Biscuit show,I'll say between 1973-82 serve this release the purpose of being an audio diary for those LIKE myself that were loyal listeners of the show.The liner notes gives several individual's personal account of the Biscuit.Here's mine:I remember when a 'live' lp was indeed something special,before import discs became available by the hundreds,that I would sometimes join a gathering at a friend's house while the party was already in progress.I'd hear,say some live songs from Queen.Tunes that I knew were not on 'Live Killers' and another person would inform me that it was a home tape,recorded off a live FM broadcast from the King Biscuit.I've heard from a reliable source that the bands that were on the Biscuit actually LOVED hearing about fans taping the shows 'cause it would MAYBE lure them to buy the group's older lp's.Even though I'm personally more into the obscure music these days,these mainstream gems will always have a place in my collection.My absolute faves are the Kinks "Lola",Emerson Lake&Palmer's "Lucky Man",The Who's "Won't Get Fooled Again",BTO's "Takin' Care Of Business" and Rush's "Limelight".Would make a nice gift.
PlayStation 2 Cordless Action Controller
PlayStation 2 Cordless Action Controller
The Logitech Cordless Action Controller for Playstation 2 lets you stop tripping over your game wires. It's got the control you need for better gaming, combined with incredible wireless freedom. Play your favorite games up to 30 feet away! Requires 2 AA batteries
Customer Review: DELAY OF GAME, BUTTON LAG
The feel, size, weight, balance are all excellent on this controller. The joysticks have a non-slip coating that is excellent. I will return this device because of one reason, the tenth of a second delay on the buttons. It is just enough to make action games like "Black" twice as difficult to play. It is a real shame because everything else about this device is fantastic. One more small complaint, the pictures here show the buttons on the right are color coded to match original controler, mine were not. They are marked with circle, square, triangle and X, but all in black and white. The really sad news is that I have not found any other wireless that is any better.
Customer Review: This is the controller you want. Period.
It all started when my buddy Dave and I were trying to rock some Mortal Kombat: Armageddon, using his old, busted Nyko wireless controllers. Cries of "Oh come on. I was blocking! Look. Look at it, I got the stupid button held down. I never took my finger off it!", "Why is my guy moving, I'm not even pressing anything!", and "Why does this clown keep jumpi.... yeap, and the controller's dead. Look. I keep hitting buttons, and there's noth... oh wait. There it goes." filled the room.
So the quest to obtain wireless controllers that were actually decent was born. I checked Amazon, and these had the highest rating, so I decided to go out on a whim, and drop 60 dollars plus for two PS2 controllers. 30 dollars each is a ludicrous amount of money to spend on controllers for a system that's pretty much obsolete, but you know what? Worth every penny. Every. Single. Penny.
They feel great, they're responsive, they have a nice weight to them, and best of all? They work. They never go on the fritz, there's zero lag between button presses and game action, the batteries last a long time, and they never lose connection.
I've read a few negative reviews on these. Yeah, the manual that comes with them is not the greatest. (If you even want to call it a manual.) It's a folded piece of multilingual instruction sheet crammed inside the cardboard of the blister pack, but it's not exactly quantum physics to figure out. You plug the end that looks like it goes into the PS2 into the PS2, and you mash the buttons on your controller with your thumbs while you deliver repeated beatings to your buddy Dave with zero lag, and zero headaches. That's it. No manual required, really.
The only thing that I would call a downside with these controllers, is the fact that the controllers and the receivers appear to have a unique radio ID.
I have two of these controllers myself. (Yeah, me and Dave liked em so much, I bought two for myself.) You have them both plugged into the deck at the same time. They're not like regular cordless units where whatever controller you hit first is player one. Whatever controller Player 1 was on when you plugged them both in, will be player 1 indefinitely. Not a problem, right? I agree, it's not a problem, per se. But you have two controllers that look exactly the same. You grab one, sit your behind down on the couch, grab your tasty beverage, and prepare to unleash a most furious beatdown upon Stryker, with all his throw-happy computer controlled cheating, only to realize you've got "Player 2". Can't switch em, can't do anything. You physically have to go dig the other controller out of the couch cushions, because unless you've got someone else with you, the controller in your hand is doing absolutely nothing.
That minor setback aside, go get these things. They're the best PS2 controller ever. Period. You want these. Ignore all other controllers. I've tried em, they're garbage. This is where it's at.
Superstars #1 Hits Remixed
Superstars #1 Hits Remixed
Customer Review: OPPINION
I'VE LIKED VERY MUCH THE DELIVERY...IN RIGHT TIME!
THE CD I HOPED SHOULD BE BETTER, BUT ITS NOT BAD, ONLY NORMAL!
Customer Review: Excellent
This cd is great! I use it on the treadmill at the gym. You can really work up a sweat dancing to these tunes!
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